During his time at Salefest Charles developed successful advertising and marketing campaigns for high profile clients such as GM Holden, Honda, Allpower, Polaris and the Australian Automotive Dealer Association.
He was also the driving force in transitioning what was considered an ‘old school’ press-based agency into a tech-savvy multimedia communications company and in the process created an exciting and highly profitable range of game changing digital marketing products.
In addition to this, Charles was a contributing editor to Automotive Dealer, a bi-monthly magazine that is read by auto industry thought leaders, CEOs, entrepreneurs and international executives.
Charles has a Certificate of Art from the Melbourne Polytechnic Prahran and until recently was the editor of Wheel Spin Media and a contributing editor to the AADA’s Automotive Dealer magazine.
When he’s not in work mode you can usually find him cycling along one of Melbourne’s many bike paths, playing basketball with his grandchildren or enjoying a movie with his partner.
“Charles Bayer lavishes his clients with exceptional creative insight and delivery, remarkable attention to detail and cost effective marketing strategies that deliver results way beyond the initial brief.”
Jamie Williams, Marketing Manager, 3 Point Motors Mercedes-Benz.
“Love what you do!”
Coralee Neville, Hampton Group.
“If you require a marketing professional who is creative, sales savvy and results driven, Charles is your man.”
Lawrence Hohnjec, Managing Director, Finmax.
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