All posts by Charles Bayer

About Charles Bayer

I am a freelance marketing and advertising consultant specialising in automotive, B2B and more recently, athlete promotion, finance and waste management. My experience includes working with high profile brands such as GM Holden, Isuzu, Honda, Allpower, Mitsubishi and the Australian Automotive Dealer Association (AADA). I can be contacted on +61 417 163 419 or via email:


After 14 years as the National Creative Director of one of Australia’s biggest and most successful retail advertising agencies, Charles Bayer launched Wheel Spin Digital Marketing in 2017.

During his time at Salefest Charles developed successful advertising and marketing campaigns for high profile clients such as GM Holden, Honda, Allpower, Polaris and the Australian Automotive Dealer Association.

He was also the driving force in transitioning what was considered an ‘old school’ press-based agency into a tech-savvy multimedia communications company and in the process created an exciting and highly profitable range of game changing digital marketing products.

In addition to this, Charles was a contributing editor to Automotive Dealer, a bi-monthly magazine that is read by auto industry thought leaders, CEOs, entrepreneurs and international executives.

Charles has a Certificate of Art from the Melbourne Polytechnic Prahran and until recently was the editor of Wheel Spin Media and a contributing editor to the AADA’s Automotive Dealer magazine.

When he’s not in work mode you can usually find him cycling along one of Melbourne’s many bike paths, playing basketball with his grandchildren or enjoying a movie with his partner.

Client comments:

“Charles Bayer lavishes his clients with exceptional creative insight and delivery, remarkable attention to detail and cost effective marketing strategies that deliver results way beyond the initial brief.”

Jamie Williams, Marketing Manager, 3 Point Motors Mercedes-Benz.

 “Love what you do!”

Coralee Neville, Hampton Group.

“If you require a marketing professional who is creative, sales savvy and results driven, Charles is your man.”

Lawrence Hohnjec, Managing Director, Finmax.


Get in touch now or call me on 0417 163 419, or via email: